Broadcast Air-Time Scheduler (BATS)
08-11-2022
1 min read
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Overview:
Integrated Traffic & Billing application software “BATS” inaugurated for all Commercial Operations of All India Radio” to Increases operational efficiency and reduces cost.'
About Broadcast Air-Time Scheduler (BATS):
- BATS can bring about transparency into the entire operations and make the entire commercial operations very efficient.
- It allows monitoring of booking, billing and payment receipts etc. at various stages and system can provide various reports which are very essential in taking many management decisions.
- BATS has the following important features:
- To manage the scheduling and billing of advertising orders across multiple stations via one central database.
- Increases operational efficiency and reduces cost.
- Media Sales Traffic increases the efficiency of the organization by providing traffic team a flexible solution for planning, scheduling and billing of spots.
- Ensures accurate billing by effectively managing account hierarchy, different Package and Products etc.
- Payment processing and collections through integrated Payment Gateway of SBI.
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Source : PIB